Most private chefs wing it. They get a booking, show up, cook, leave. Then wonder why clients don't rebook or refer.
The pros follow a system. Every time. No exceptions.
This checklist is that system β built from real events, real mistakes, and the lessons I learned delivering 200+ private chef experiences without a single disaster.
Print this. Tape it to your wall. Follow it religiously.
Phase 1: Initial Enquiry & Consultation (Week 1)
When the Enquiry Comes In
β
Respond within 2-4 hours (or you lose the booking)
Private chef enquiries have short attention spans. They're comparison shopping. First responder wins 70% of the time.
β
Acknowledge their message warmly
"Hi Sarah, thanks for reaching out! I'd love to cook for your anniversary dinner. Let's make it special."
β Ask clarifying questions immediately:
- Event date and time?
- Number of guests?
- Location/venue?
- Occasion (birthday, anniversary, corporate)?
- Dietary restrictions or allergies?
- Preferred cuisine or specific requests?
- Budget range or pricing expectations?
β
Propose a call or video chat
Email is fine for logistics. But a 15-minute conversation builds trust and closes the deal. I book 80% of calls vs 40% of email-only enquiries.
The Consultation Call (15-30 mins)
This is where you win or lose the booking. Treat it like a first date β listen more than you talk.
β
Confirm all details from email
Date, guest count, location, dietary needs. Write them down live.
β
Ask about the vibe
"What's the feel you're going for? Formal? Relaxed? Interactive?" This tells you plating style, dress code, and whether to work in the kitchen or engage with guests.
β
Discuss menu preferences
Don't propose the menu yet. Ask: "What kind of food do you love? Any dishes you'd be excited to see?" Take notes. This is gold.
β
Address dietary restrictions thoroughly
"Walk me through the allergies β severity, cross-contamination concerns?" I once had a nut allergy so severe I couldn't use the client's wooden cutting boards. Details matter.
β
Explain your service style
"I arrive 2-3 hours early, prep on-site, serve courses, and clean the kitchen spotless before I leave." Set expectations now to avoid surprises.
β
Talk pricing transparently
"For your group of 8, a 3-course menu is β¬75 per person, which includes shopping, prep, cooking, service, and cleanup. Wine pairing is an additional β¬35 per person if you're interested."
β
Close with next steps
"I'll send you a custom menu proposal within 24 hours. If you love it, we'll lock in your date with a deposit. Sound good?"
Phase 2: Menu Design & Proposal (Days 2-3)
Creating the Menu
β
Design based on their input (not your ego)
If they said "love seafood, hate spicy," don't send a chili-crusted steak menu. Listen to what they told you.
β Structure for flow and balance
- Starter: Light, bright, appetite-stimulating
- Main: The star, rich and satisfying
- Dessert: Impressive but not heavy
Avoid: Heavy starter + heavy main (guests get full). All-protein menu (add veg for balance). Repetitive techniques (3 grilled dishes).
β
Include at least one "wow" element
Tableside flambΓ©. Smoking presentation. Edible flowers. Something Instagram-worthy. This is what they remember and share.
β
Account for dietary needs in the base menu
Don't design a standard menu then scramble for vegan alternatives. Build options in: "Main: Pan-seared sea bass OR roasted cauliflower steak (vegan)."
β
Write descriptions that sell
β "Salmon with vegetables"
β
"Wild-caught salmon, honey-miso glaze, roasted baby carrots, ginger-infused jasmine rice"
Details create value perception.
Sending the Proposal
β
Email the menu within 24 hours of the call
Strike while the iron is hot. Delays = lost bookings.
β Include:
- Full menu with descriptions
- Pricing breakdown (per person, total, optional add-ons)
- What's included (shopping, cooking, service, cleanup)
- Deposit amount and payment terms
- Your availability confirmation
β
Add a personal touch
"Sarah, I designed this menu with your love of seafood in mind. The scallops are sourced from a local fisherman I work with β some of the best I've tasted. Can't wait to cook this for you!"
β
Set a decision deadline
"I'm holding your date until Friday. Let me know by then so we can lock it in!" Creates urgency without being pushy.
Phase 3: Booking Confirmation & Contracts (Week 2)
When They Say Yes
β
Send a confirmation email immediately
"Amazing! I'm so excited to cook for you. Here's what happens next..."
β
Send the contract
Yes, you need one. Even for "friends." Especially for friends.
β Essential contract clauses:
- Event date, time, location
- Guest count (and policy for last-minute changes)
- Full menu with dietary accommodations
- Total price and payment schedule (deposit now, balance due when)
- Cancellation policy (mine: 50% refund if >14 days, 0% if <7 days)
- Equipment and kitchen requirements
- Liability insurance disclosure
- Signature fields for both parties
β
Request 30-50% deposit
Non-negotiable. It secures your calendar and covers ingredient pre-orders. I use 50% for all bookings.
β
Payment methods
Bank transfer, PayPal, Stripe. Make it easy. I lost a β¬1,200 booking once because I only accepted wire transfer and they wanted to pay by card.
β
Save the date in your calendar (with buffer)
Block the full day, plus travel time. Nothing worse than double-booking.
Phase 4: Pre-Event Planning (1-2 Weeks Out)
Logistics & Ingredient Planning
β
Final menu confirmation (7-10 days out)
"Hi Sarah, quick check-in: any changes to guest count or dietary needs? Finalizing the shopping list this week."
β
Create detailed shopping list
Organize by supplier: butcher, fishmonger, produce market, grocery store. Include quantities, backup options, and special requests.
β
Pre-order specialty items
Duck, lobster, dry-aged beef, exotic produce β order 5-7 days ahead. Call to confirm pickup the day before.
β
Kitchen walk-through call
Call the host 5-7 days before: "Let's quickly go over your kitchen setup so I bring the right equipment."
Questions to ask:
- Stove type (gas, electric, induction)?
- Oven size and functionality?
- Fridge/freezer space available?
- Do you have: blender, food processor, large pots/pans, serving platters?
- Workspace layout (island, counter space)?
- Parking situation?
- Any pets (allergies to consider)?
β
Confirm arrival time
"I'll arrive at 5pm to start prep for your 8pm dinner. Does that work?"
β
Reconfirm final guest count (3 days out)
"Final headcount check: still 8 guests?" This prevents last-minute scrambles.
Equipment & Prep
β Pack your kit (the night before)
- Knives (chef knife, paring, serrated)
- Cutting boards (2-3, including allergen-dedicated if needed)
- Thermometer
- Tongs, spatulas, ladles, whisks
- Measuring cups/spoons
- Serving platters (if you have signature ones)
- Portable burner (backup in case their stove sucks)
- Aluminum foil, plastic wrap, parchment paper
- Trash bags (heavy-duty)
- Dish soap, sponges, hand towels, apron
- Menu cards (printed, one per guest β nice touch)
β
Prep what you can off-site (1-2 days before)
Marinades, sauces, stocks, spice blends, dessert components. Anything that improves with time or saves on-site space.
β
Test new dishes (if applicable)
Never debut a recipe at a paid event. Cook it at least once at home first.
Phase 5: Shopping (1-2 Days Before)
β
Shop 1-2 days before for optimal freshness
Fish and seafood: day-of or day before. Produce: 1-2 days (except delicate herbs, same-day). Proteins: 1-2 days, properly stored.
β
Follow your list but stay flexible
If the sea bass looks tired, pivot to snapper. Good chefs adapt.
β
Buy 10-15% extra of key ingredients
Proteins, starches, crucial veg. Insurance against mistakes or last-minute "Can my neighbor join?"
β
Inspect everything before checkout
Bruised produce, questionable fish, dented cans β your reputation is on the line. Don't settle.
β
Store properly
Separate raw proteins. Label allergen-free items. Keep fish iced. Don't crowd the fridge.
Phase 6: Event Day β Execution (The Big Day)
Arrival & Setup (T-minus 2-3 hours)
β
Arrive on time (early is on time)
I aim for 15 minutes early. Never late. Text if you're running behind.
β
Meet the host, set the tone
"Hi Sarah! Excited to cook for you tonight. I'm going to get set up β you relax and I'll let you know when we're close to serving."
β
Inspect the kitchen immediately
Locate everything: stove controls, oven, fridge, trash, outlets. Test the stove. Find serving platters if they're providing them.
β
Set up your workspace
Knives, boards, tools. Trash bag within reach. Towels nearby. Organize like you would in a restaurant kitchen β everything has a place.
β
Unpack ingredients systematically
Cold items in fridge immediately. Mise en place by course. Label allergen items clearly.
β
Create a reverse timeline
Work backward from serve time. Example for 8pm first course:
7:50pm β Plate appetizers
7:30pm β Sear proteins for mains
7:00pm β Roast vegetables
6:30pm β Prep dessert components
6:00pm β Start stocks/sauces
Cooking & Service (Showtime)
β
Stay 15 minutes ahead of your timeline
Guests run late, ovens fluctuate, things take longer than planned. Buffer saves you.
β
Keep the kitchen clean as you cook
Wipe down surfaces between courses. Don't let chaos build. Clients peek in β a tidy kitchen signals professionalism.
β
Communicate with the host
"First course will be ready in 10 minutes" β Gives them time to seat guests.
β
Plate with intention
Every dish should look considered. Use white space. Odd numbers (3 scallops, not 4). Wipe the rim.
β
Serve with context
"This is pan-seared scallops with cauliflower purΓ©e, pancetta, and micro herbs." Explain what they're eating β it elevates the experience.
β
Check in subtly between courses
"How was the first course? Any dietary needs I missed?" Shows you care without hovering.
β
Pace appropriately
20-30 minutes between courses for casual dinners. 15-20 for formal multi-course. Watch the table β if they're lingering over wine, delay the next course.
β
Handle mistakes gracefully
Overcooked a steak? Offer to refire immediately. Drop a plate? Smile, clean up, replate. Confidence under pressure = pro.
Cleanup (T-plus 30 mins)
β
Clean as you go during service
Don't leave a disaster for the end.
β After dessert, clean the kitchen spotless
- Wash every dish, pot, pan, utensil you used
- Wipe down all surfaces (counters, stove, sink)
- Sweep/mop if needed
- Take out trash (replace bag)
- Organize their fridge (don't leave a mess)
- Leave it cleaner than you found it
β
Pack your equipment systematically
Don't forget anything. I once left a $200 knife at a client's house.
β
Say goodbye to the host
"Kitchen's spotless! Everything was a pleasure. Thank you for having me β I hope you all enjoyed it."
β
Resist lingering
Unless they invite you to join for drinks, exit gracefully. They've been hosting all night β give them space.
Phase 7: Post-Event Follow-Up (Within 24-48 Hours)
The Thank-You Email
β Send within 24 hours (while the memory is fresh)
β Template structure:
- Gratitude: "Thank you for inviting me into your home. It was a joy to cook for you and your guests."
- Personal detail: "I loved hearing about your trip to Thailand β the inspiration behind the coconut curry!"
- Testimonial request: "If you enjoyed the evening, I'd be so grateful for a quick testimonial. Just reply with a few sentences about your experience."
- Rebooking nudge: "I'm already planning my fall menu β would love to cook for you again. Let me know if you'd like first access."
- Referral reminder: "If you know anyone looking for a private chef, I'd appreciate the referral!"
β
Attach a small gift
Recipe card for one of the dishes, discount code for their next booking, or link to my cookbook. Thoughtful touches = referrals.
Financial Wrap-Up
β
Invoice the balance immediately (if not already paid)
Due within 7 days. Include payment options and thank them again.
β
Track the event in your system
Log: date, guest count, menu, total revenue, source (how they found you), and notes for future reference ("Client loves spicy food, hates cilantro").
β
Add to testimonial/portfolio
If they gave permission, add photos to your website/Instagram. Tag the client (with approval).
The 3-Month Follow-Up
β
Set a reminder for 3-6 months out
Send a gentle re-engagement: "Hi Sarah! I'm planning my spring menu β would love to cook for you again. Here's a preview of what I'm working on..."
Past clients are your easiest bookings. They already trust you. Stay in touch.
Bonus: The Emergency Checklist (When Things Go Wrong)
Even with perfect planning, disasters happen. Here's how to handle them:
Equipment failure (stove, oven, etc.):
- Stay calm β clients read your energy
- Pivot the menu to what you CAN cook (stovetop only, or use your backup burner)
- Communicate: "The oven's acting up, so I'm adjusting the menu slightly. You'll still get an amazing meal."
- Follow up with discount or complimentary add-on next time
Ingredient issue (fish smells off, produce is bad):
- NEVER serve questionable food β reputation > money
- Text your suppliers immediately for emergency replacement
- Have backup proteins in your freezer at home (I keep salmon and chicken)
- Substitute creatively: scallops β shrimp, beef β pork
Last-minute guest count change:
- If FEWER guests: Proceed as planned, adjust plating portions
- If MORE guests (2-3 extra): Stretch with additional sides, bread, salad
- If MORE guests (5+ extra): Politely explain you can't accommodate without notice, or charge rush fee + ingredient cost
Client conflict (complaint, dissatisfaction):
- Listen fully without defending
- Apologize sincerely ("I'm so sorry you felt that way")
- Offer solution immediately: refund, discount, complimentary future service
- Follow up in writing to confirm resolution
Final Thoughts: Systems Beat Talent
You know how to cook. That's not the question.
The question is: can you deliver a flawless experience, every single time, no matter what happens?
That's what separates pros from hobbyists.
This checklist is the system I built after 200+ events β some perfect, some chaotic, all teaching me something.
Print it. Laminate it. Follow it religiously.
Then, after 50 events, adapt it to fit your style. Make it yours.
But start with the structure. Because structure creates freedom.
And freedom is why you became a private chef in the first place.